… "That’s why I decided to make animated text requests for my followers, many of whom don’t feel empowered creativity because they’re not designers. "Here were websites with people who did not consider themselves designers but felt empowered enough to make a flaming 'My boy is hot' text GIF or 'The O’Neals' text animation and put it on their family reunion homepage. In an interview with The Daily Dot, Frazier explained that she was inspired to start the project after being inspired by the aesthetics of the old 90s websites In May 2013, Frazier's GIFs were featured on several internet humor and culture blogs, beginning with BuzzFeed's compilation post on May 10th, followed by Gawker's highlight on May 21st and The Daily Dot's report on the next day. Since launching in November 2012, Frazier's blog has garnered more than 57,000 followers in just over a year. Shortly afterwards, Frazier launched a separate blog entirely dedicated to the block letter GIFs at Animated Text, where any Tumblr user can request a phrase or expression for her to immortalize in GIF form. The 3D block letter style was first introduced by Brooklyn-based graphic designer Catherine Frazier in October 2012, when she began sharing her collection of GIFs, including a few GIFs of 3D text objects, to her Tumblr art project TransparentGIFs.
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